by Tony Williams | Dec 13, 2021 | Foundry Information, Foundry Marketing
Congratulations! Your foundry has got some attention. The attention in question could be a spot in the local paper about you hiring twenty new people, the local news station talking about your current system to reduce slag, or a traveling roadshow recognizing one of...
by Tony Williams | Dec 6, 2021 | Foundry Information, Foundry Marketing
Navigating the digital world can be intimidating for many in the foundry industry. We focus on melting iron and turning it into engine blocks for long-haul trucks, kettlebells, and steel girders for skyscrapers. Making the most of the digital revolution and the...
by Tony Williams | Oct 18, 2021 | Foundry Information, Foundry Marketing
Social media is tricky no matter how you look at it. Leave aside all the various controversies that get stirred up on an hourly basis. Just learning how to navigate social media strictly for business purposes is more than a little complicated. Just managing a Twitter...
by Tony Williams | Oct 11, 2021 | Foundry Marketing
These days, everyone does social media, not just kids and Silicon Valley startups hoping to get bought out by Apple. Even grandparents and S&P 500 companies that have been around for a century have social media accounts. It’s a trend going for well over a...
by Tony Williams | Oct 4, 2021 | Foundry Marketing
Social media is one of the biggest industries in the modern digital age. Beginning as a fringe activity with sites like MySpace and Friendster, it is now part of the lives of everyone in the developed world. Nearly everyone spends at least some time every day on one...
by Tony Williams | Sep 20, 2021 | Foundry Information, Foundry Marketing
The modern world is awash in buzzwords. The foundry industry is no different. Amongst those thrown around the industry’s board rooms are terms like “digital transformation,” “cloud computing,” and “big data.” In a very real...
